Social interaction is a way of life for people, its how we communicate ideas and share thoughts on current event. It is also how we learn and how we evolve as people. We “Click” into our place in the world we live in by our social influences. Social Media is the new playground and social media consultants are the new tourist guides.
Here are some facts and figures about Facebook: It is the most popular social network site in the world 1 in every 13 people on earth use Facebook 1 in every 2 adults in the UK use Facebook In the UK over 33 million people use Facebook 24 million of these log on to Facebook EVERY day 83% of daily users in the UK access Facebook from their mobile phone or tablet PC The UK is one of the leading countries in the world in Facebook’s user base
So like it or not Facebook is huge and the people that use it are your potential customers. Let’s look at just one of the facts about Facebook. 1 in every 2 adults in the UK use Facebook Imagine that! If your local newspaper said 1 in every 2 adults read it would you advertise there? I think you would. Whether you read the newspaper yourself or not. So, if you are thinking about how to attract new customers for your business what other media can you use to be certain of reaching out to 1 in every 2 adults? The answer quite simply is none. Many media companies push Google and Twitter for businesses to advertise on but these 2 cannot get close to Facebook when it comes to advertising your company or your products and services. They can also be very expensive to advertise on, especially google.
Why advertise on Facebook instead of Google and Twitter, or anywhere else for that matter? Well it’s quite simple really. When someone sets up a Facebook account (1 in every 2 adults in the UK) they give Facebook the following information about themselves:- Age Male or Female Where they live Relationship Status (Married, Single etc) What they like and what their interests are Where they work and have worked in the past Where they were educated What qualifications they have You can send your message on Facebook only to the people that you know need your product or service by selecting the criteria from the above to hit your perfect audience. For example if your typical customer usually comes from within 10 miles of where you are based and they are usually female aged between 25 and 45 are married and are interested in shopping then you can hit that exact audience. You cannot do that with any other online advertising. For example on google you cannot get to people they have to be looking for your product or service by them typing in a particular word into Google. Whereas on Facebook you go to the people that fit your typical customer criteria.
Isn’t advertising on Facebook complicated?
Well yes it can be but we are FB Marketing experts at it and we will do it all for you. It can also be time consuming if you don’t know what you are doing.
Is it expensive to promote my business on Facebook?
No. You can promote your business on Facebook for nothing but you can also pay for various tools and advertisements to quickly increase how fast you reach your target audience. If you decide to pay to advertise you set your budget so you know exactly what the MAXIMUM you will spend is before your advert goes live. If you don’t know what you are doing you can easily spend money on the wrong things that aren’t worthwhile. We can help you to spend wisely and not too much.
Do I need to have a Facebook account of my own to promote my business on Facebook?
Normally yes but we can do it all for you from our Facebook account.
Do I need to have a website to advertise on Facebook?
No you don’t. It does help as we can drive people to your website from Facebook but it is not necessary as we can promote and advertise your business, product, phone number, shop, venue, event etc etc on Facebook without you having a website.