What is Facebook Marketing?

Social interaction is a way of life for people, its how we communicate ideas and share thoughts on current event. It is also how we learn and how we evolve as people. We “Click” into our place in the world we live in by our social influences. Social Media is the new playground and social media consultants are the new tourist guides.

Facebook is the new Pub, Club or any other social event location you ever visited. More and more people use Facebook to chit chat, organise events, share news and even announce plans then ever before. Facebook is the pusle of life as we know it.

Here are some facts and figures about Facebook: It is the most popular social network site in the world 1 in every 13 people on earth use Facebook 1 in every 2 adults in the UK use Facebook In the UK over 33 million people use Facebook 24 million of these log on to Facebook EVERY day 83% of daily users in the UK access Facebook from their mobile phone or tablet PC The UK is one of the leading countries in the world in Facebook’s user base
So like it or not Facebook is huge and the people that use it are your potential customers. Let’s look at just one of the facts about Facebook. 1 in every 2 adults in the UK use Facebook Imagine that! If your local newspaper said 1 in every 2 adults read it would you advertise there? I think you would. Whether you read the newspaper yourself or not. So, if you are thinking about how to attract new customers for your business what other media can you use to be certain of reaching out to 1 in every 2 adults? The answer quite simply is none. Many media companies push Google and Twitter for businesses to advertise on but these 2 cannot get close to Facebook when it comes to advertising your company or your products and services. They can also be very expensive to advertise on, especially google.
Why advertise on Facebook instead of Google and Twitter, or anywhere else for that matter? Well it’s quite simple really. When someone sets up a Facebook account (1 in every 2 adults in the UK) they give Facebook the following information about themselves:- Age Male or Female Where they live Relationship Status (Married, Single etc) What they like and what their interests are Where they work and have worked in the past Where they were educated What qualifications they have You can send your message on Facebook only to the people that you know need your product or service by selecting the criteria from the above to hit your perfect audience. For example if your typical customer usually comes from within 10 miles of where you are based and they are usually female aged between 25 and 45 are married and are interested in shopping then you can hit that exact audience. You cannot do that with any other online advertising. For example on google you cannot get to people they have to be looking for your product or service by them typing in a particular word into Google. Whereas on Facebook you go to the people that fit your typical customer criteria.
FAQ
Isn’t advertising on Facebook complicated?
Well yes it can be but we are FB Marketing experts at it and we will do it all for you. It can also be time consuming if you don’t know what you are doing.
Is it expensive to promote my business on Facebook?
No. You can promote your business on Facebook for nothing but you can also pay for various tools and advertisements to quickly increase how fast you reach your target audience. If you decide to pay to advertise you set your budget so you know exactly what the MAXIMUM you will spend is before your advert goes live. If you don’t know what you are doing you can easily spend money on the wrong things that aren’t worthwhile. We can help you to spend wisely and not too much.
Do I need to have a Facebook account of my own to promote my business on Facebook?
Normally yes but we can do it all for you from our Facebook account.
Do I need to have a website to advertise on Facebook?
No you don’t. It does help as we can drive people to your website from Facebook but it is not necessary as we can promote and advertise your business, product, phone number, shop, venue, event etc etc on Facebook without you having a website.

 

 

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

Mark Zuckerberg, Founder of Facebook

Boost your business

How can I use Facebook to promote my business?

Well we will do it all for you but here is a brief guide to how it works.

 

Choose Your Page Type

There are 6 different types of pages you can create:-

1. Local business or Place

2. Company, Organisation or Institution

3. Brand or Product

4. Artist, Band or Public Figure

5. Entertainment

6. Cause or Community

It is important which type of page you set up to reach your potential audience effectively but we can help you with that. Your Facebook page is a bit like a website but on Facebook.

It will have your contact details on and details of what you do etc. It is important that your page has the right info on there but not too much. We will create your page for you.

Adverts

This is how Facebook make their money, by businesses paying for adverts. If you are not careful you can end up paying more money than you need (as with any advertising). This is where we can help save you lots of money, making a campaign really work for you for not too much money by using our experience and knowledge to get to the right audience for your business, product or service.

There are different Facebook adverts depending upon what you want people to do but the main ones are:-

• Get clicks to your website

• Invite people to an event and get responses (product launch, open day, party etc)

• Generate more likes (remember once someone has liked your page they will get future messages from you for free so it’s worthwhile trying to get a lot likes as a one off)

• Special offers

• Boost posts and messages (this is where one of your messages will go to more people than usual)

Posts

A post is when you write something on your page like a message, announcement, special offer etc. This will be seen by all the people who either like your page or look at your page. It is important to have regular posts. It’s a bit like a newspaper not putting any news in their paper people will soon stop looking at it.

We can put regular posts on your page so you don’t have to. There are also ways of boosting your post. This means we can make sure that other people will see your post, even thousands of people.

Likes

Once your page is created the next task is to get “likes”. What this means is that once somebody has “liked” your page then every time you put a message or “post” on your page all the people that have ever liked your page will get your message.

You can put a weekly special offer on or any message. This is all free from Facebook. So the more likes you can get the better. Also, if a potential customer sees that lots of customers “like” your business it will give them peace of mind that you have many satisfied customers.

Some businesses takes years to get a few likes but we know lots of ways of quickly getting lots of likes.

 

Talk to us

We are experts at getting Facebook to really make a difference to your business and we will be delighted to speak to you about how we can help get your business noticed every day and increase your turnover and profits

13

1 in every 13 people on earth use Facebook every day

2

1 in every 2 adults in the UK use Facebook regularly 

33

In the UK over 33 million people use Facebook in Total

24

24 million of these log on to Facebook EVERY day

83

83% of daily users in the UK access FB via mobile

Pricing Plans

We like to keep things really simple so we start off with an initial set up fee (£199 +VAT) which includes either creating or improving your Facebook page and then you can choose different monthly packages depending upon your budget. It is important that once your Facebook page is set up it is regularly kept up to date or else people will stop looking at it.

 

Monthly plans

 

 

Starter Plan

test the waters
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  • 5• Post boosts, paid for likes and advert campaigns on a pay as you go basis

Accelerator Plan

get going
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Optimum Plan

for big businesses
  • • 5 page update/post design per week
  • • Real time on line statistics of your page performance
  • • Your own personal UK based account manager
  • •Free unlimited access for you to post unlimited messages on your page
  • 8 free posts
  • 4 free adverts
  • 4 free campaigns

One off payments

 

Once your Facebook page is set up and we are posting on it and updating it on a regular basis, or if you already have a Facebook page that you maintain yourself, you may also want to have ad hoc advertising campaigns to give a boost to your enquiries. We can design, set up and manage a paid for advertising campaign on Facebook. By using Facebook demographics we can target Facebook users that fit your typical customer profile so you are not wasting money sending your advert to people that would never buy your product. We can target people by where they live, their age, male or female, what they like, what their job title is and much more. We can spread the campaign over a period of time (days, weeks or months) or just get your ad out there in one big hit. Please call us to have a chat about how it all works.

basic

Your advert sent to 25,000 people
  • • Free ad design
  • • Free demographic profiling
  • • Real time on line stats
  • • No monthly commitment
  • • Dedicated UK based account Manager
£99one off payment start

small

Your advert sent to 50,000 people
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medium

Your advert sent to 100,000 people
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big one

Your advert sent to 250,000 people
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